June 13, 2025

Through and through FOX has always been consistent in its commitment to providing the right gears for the safest rides and adventures. Safety has never been an afterthought—it’s the very foundation of everything FOX builds and believes in.

Last June 13, 2025, in line with the celebration of the Philippine Independence Day, FOX held a Free Helmet Giveaway rooted from its Helmet Trade-in Program. The event was a partnership with Explore Your City on a Bicycle - Philippines, a community bike ride group who is dedicated to pursuing the safety of the cyclists and a safe and accessible bike lane. This, as well, is in coordination with the Metro Manila Development Authority (MMDA) Bike Shelter Team, who helped in spotting helmetless cyclists and in reminding the cyclists of the importance of biking safely.

Through combined efforts, the event was seamless and a perfect representation of what collaborations would be like when all are driven by shared purpose and fueled to make an impactful change.

For FOX, it is more than just a one time campaign. It is a living tradition, a testament on serving their purpose to its grassroots—their very beginning. All rooted in the belief that real change happens when brands start to take charge to serve their communities reflect on their purpose.

“This is not a one time thing. FOX pledges to do this more to further spread awareness about the dangers of the road and advocate for the safety of our cyclists. As well as to campaign for a more safe, accessible, and most of all the preservation of our bike lanes.” FOX Racing Philippines’ Senior Marketing Associate, Jeremy Castillo.

The team hopes that through this simple gesture of kindness and of genuine care, they will be able to influence others to take up space and advocate for their causes. They also hope to encourage everyone to use their influence and advocate for the safety and welfare of our cyclists—one city at a time.